Booking Holdings Company Overview


What is the Stock Ticker for Booking Holdings?

The stock ticker for Booking Holdings is BKNG.

Where is the Booking Holdings headquarters?

Booking Holdings' headquarters is located in Norwalk, Connecticut, United States.

What Does Booking Holdings Do?

Booking Holdings is a company that operates various online travel booking platforms, including, Priceline, Kayak, and Agoda. These platforms allow users to book flights, hotels, rental cars, and other travel-related services. The company also provides advertising and other services to travel businesses.

How Does Booking Holdings Make Money?

Booking Holdings is a company that operates in the online travel industry. It makes money by providing a platform for customers to book travel-related services such as flights, hotels, rental cars, and vacation packages. The company generates revenue through various sources, including:

1. Commission-based model: Booking Holdings earns a commission on every booking made through its platform. The commission rate varies depending on the type of service and the supplier.

2. Advertising revenue: The company also generates revenue through advertising. It charges suppliers for advertising their services on its platform, which helps them to reach a wider audience.

3. Subscription-based model: Booking Holdings offers a subscription-based model for hotels and other travel-related businesses. These businesses pay a fee to access additional features and services on the platform.

4. Value-added services: The company also offers value-added services such as travel insurance, airport transfers, and activities. It earns a commission on these services as well.

Overall, Booking Holdings makes money by connecting customers with travel-related services and earning a commission on every booking made through its platform. It also generates revenue through advertising, subscription-based models, and value-added services.

Who Founded Booking Holdings?

Booking Holdings was founded by Jeffery H. Boyd, Darren R. Huston, and Glenn D. Fogel.

What is the History of Booking Holdings?

Booking Holdings, formerly known as Priceline Group, was founded in 1997 by Jay S. Walker as a website for booking airline tickets. The company quickly expanded to include hotel bookings, car rentals, and vacation packages. In 2004, the company went public and began acquiring other travel companies, including in 2005, in 2007, and in 2013.

In 2018, the company changed its name to Booking Holdings to better reflect its diverse portfolio of travel brands, which also includes OpenTable and Today, Booking Holdings is one of the largest online travel companies in the world, with a presence in over 220 countries and territories and over 28 million listings on its platforms.

What Industry is Booking Holdings In?

Booking Holdings is in the travel and tourism industry.

What Are Booking Holdings's Competitive Advantages?

1. Strong brand recognition: Booking Holdings is a well-known brand in the travel industry, with a strong reputation for providing reliable and convenient travel booking services.

2. Diverse portfolio of brands: The company owns several popular travel brands, including, Priceline, Kayak, and Agoda, which allows it to reach a wide range of customers across different markets.

3. Advanced technology: Booking Holdings has invested heavily in developing advanced technology platforms that enable it to provide personalized travel recommendations and seamless booking experiences for customers.

4. Global reach: The company operates in over 220 countries and territories, giving it a significant global presence and the ability to serve customers in diverse markets.

5. Strong partnerships: Booking Holdings has established strong partnerships with airlines, hotels, and other travel providers, which allows it to offer competitive pricing and exclusive deals to customers.

6. Data-driven insights: The company uses data analytics and machine learning to gain insights into customer behavior and preferences, which helps it to optimize its services and improve customer satisfaction.

7. Experienced management team: Booking Holdings has a highly experienced management team with a deep understanding of the travel industry, which enables it to make strategic decisions and stay ahead of the competition.

What Are Booking Holdings's Competitive Threats?

1. Increased competition from other online travel agencies (OTAs) such as Expedia, TripAdvisor, and Airbnb.
2. The emergence of new disruptive technologies and business models that could challenge Booking Holdings' dominance in the market.
3. The growing trend of consumers booking travel directly with hotels and airlines, bypassing OTAs altogether.
4. Economic downturns or geopolitical events that could impact travel demand and reduce revenue for Booking Holdings.
5. Changes in government regulations or policies that could affect the company's operations or profitability.
6. Cybersecurity threats and data breaches that could damage the company's reputation and erode consumer trust.
7. The rise of alternative accommodation options such as vacation rentals and home-sharing platforms that could divert business away from traditional hotels and Booking Holdings' platform.
8. The increasing popularity of loyalty programs and direct booking incentives offered by hotels and airlines, which could reduce the need for consumers to use OTAs like Booking Holdings.

Who Are Some of the Competitors of Booking Holdings?

Some of the competitors of Booking Holdings include Expedia Group, Airbnb, TripAdvisor, Agoda, and Kayak.

What Are Some of Booking Holdings's Products and Services?

Some notable products and services from Booking Holdings include:

1. - a popular online travel agency that allows users to book hotels, flights, rental cars, and other travel-related services.

2. - another online travel agency that offers discounted rates on hotels, flights, rental cars, and vacation packages.

3. Kayak - a travel search engine that helps users find the best deals on flights, hotels, rental cars, and vacation packages.

4. Agoda - an online travel agency that specializes in booking hotels and other accommodations in Asia.

5. OpenTable - a restaurant reservation platform that allows users to book tables at thousands of restaurants around the world.

6. - a car rental booking platform that offers rental cars from major car rental companies around the world.

7. KAYAK for Business - a travel management platform that helps companies manage their travel expenses and bookings.

8. BookingSuite - a suite of tools and services designed to help hotels and other accommodations improve their online presence and increase bookings.

Has Booking Holdings Acquired any Companies?

Yes, Booking Holdings has made several notable acquisitions, including,, OpenTable, and

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